How to Choose an Automated Direct Mail Service

 Whether you're sending out postcards to a mass mailing list or manually scheduling mailings, using an automated direct mail service can make life a lot easier. Inkit, for example, allows you to upload a CSV file containing your client list and instantly send mass postcards. Each mailing arrives within four to seven business days and can be customized with dynamic content insertion. This makes it easy for you to customize your message and create an effective postcard campaign.

When choosing an automated direct mail service, look for an API that allows you to sort through multiple name/age combinations to find those that match. Otherwise, your results will be inaccurate. A good API also allows you to sort through several names and addresses and return only those that match. It will also allow you to create split tests and determine the best way to reach your targeted audience. If you're sending postcards to a large group of potential customers, make sure your direct mail service supports split testing.

Automated direct mail allows you to send mails to your customers at different intervals based on different actions they've taken online, such as signing up for a loyalty program or using a coupon code. Another advantage is that you can implement the campaign right from your computer - there's no need to go to a post office or broker. Postcards are less annoying than emails, so you can time the mailings to jumpstart your customer subscription and improve engagement. Plus, they're a greener option for the environment.